Three sisters — a mom, a nanny, and a registered nurse
We each saw the same gap from a different side.
Rachel, the mom, kept finding out about recalls too late, or never. Something we owned would get pulled from shelves, and the news just never reached us.
Madelyn, the nanny, spent her days in other families' homes and kept catching the small unsafe things: a car seat turned forward-facing too soon, gear that had been recalled years ago — and wished she had a way to reach more families than the few she worked for.
Emily, the nurse, had the training to know which of it actually mattered, and how to flag it without scaring anyone.
And when recall news does reach a parent, it usually arrives the wrong way — a panicked forum, an alarmist headline, the “did you SEE this?!” post built to spike your pulse. That's not the point. Finding out a product was recalled shouldn't cost you a night's sleep. It should just tell you the one thing to do next, calmly.
So we built that. Tell Pouch what's in your home, we watch the official recall feeds around the clock, and if something you own is affected, you hear it from us: fast, plain, no panic.
Today Rachel runs Pouch day to day, and our nurse, Emily, reviews the safety guidance we publish. That way, what reaches you is accurate, not just fast.
One promise that never changes: recall information will always be free. Not free-for-now, not free-until-we-grow. Knowing whether something in your home has been recalled is a safety basic, not a premium feature, and we'll never put a paywall between you and that.
How Pouch works
1. Register your products
Add the baby and toddler gear you actually own — car seat, crib, stroller, monitor. Search by name or brand. You only do it when something new comes through the door.
2. We watch the official feeds, every 30 minutes
Behind the scenes, Pouch checks the U.S. CPSC, the U.S. FDA, and the EU Safety Gate every 30 minutes, day and night. You never have to remember to check anything. That's the whole point.
3. You get a matched alert — in about 40 minutes
If a recall matches something on your list, we send a calm, plain-English alert: what was recalled, why, and the one thing to do next. If nothing you own is affected, we stay quiet. Silence means you're clear.
Plus: your free Sunday check-in
Every Sunday, a short, friendly summary so you can close the week knowing where you stand.
Where our data comes from
We don't guess, and we don't aggregate rumors. Every alert traces back to an official government safety authority.
| Source | Who they are | Checked |
|---|---|---|
| CPSC | U.S. Consumer Product Safety Commission — the official U.S. recall authority for baby gear | Every 30 min |
| FDA | U.S. Food & Drug Administration — infant formula, food, and related recalls | Every 30 min |
| EU Safety Gate | The EU's official rapid-alert system for dangerous non-food products | Every 30 min |
How we filter: we monitor every recall these agencies publish, then narrow to what matters to you: products made for babies and toddlers, matched against the gear you've registered. Official sources only, checked every 30 minutes, filtered to your family.
Want recalls that affect your family, without the digging?
We monitor CPSC, FDA, and EU Safety Gate every 30 minutes. Recall info is always free.
One email a week. Unsubscribe anytime.