Recall · CPSC (US)
Build-A-Bear Workshop Recalls Heartwarming Hugs Bears Due to Risk of Serious Injury or Death from Choking Hazard to Children
Yes. This toy was recalled on April 30, 2026 by CPSC (US). Reported hazard: The zipper slider on the side pouch can detach, posing a risk of serious injury or death from choking hazard to children. What to do: Consumers should immediately stop using the recalled Heartwarming Hugs Bear and return it to a local Build-A-Bear Workshop store to receive a refund in the form of original payment or a gift card for the original purchase price redeemable toward any available Make-Your-Own furry friend and any other available merchandise. If a consumer is unable to return their Heartwarming Hugs Bear to a local store, they can visit www.buildabear.com/recalls for more information or call Build-A-Bear to receive a free return shipping label to return the recalled bear and to receive a refund check in the form of original payment or in the form of a digital gift card to use on the firm's website.
Data updated September 4, 2026 · Source: official CPSC (US) recall data, checked daily

What was recalled
This recall involves the Heartwarming Hugs weighted plush bear with model number 034464. It has a side pouch containing a heart filled with 2.5 pounds of ceramic beads, which can be heated or cooled for comfort. The pouch is secured with a zipper. The product is graded 3 years+ and carries a cautionary statement advising adult supervision due to the heated/cooled element. The model number is located on the label sewn into the back side of one bear leg.
The hazard
CPSC (US) flagged this toy for the following risk:
The zipper slider on the side pouch can detach, posing a risk of serious injury or death from choking hazard to children.
What to do
If you own this toy, here is the remedy CPSC (US) lists:
Consumers should immediately stop using the recalled Heartwarming Hugs Bear and return it to a local Build-A-Bear Workshop store to receive a refund in the form of original payment or a gift card for the original purchase price redeemable toward any available Make-Your-Own furry friend and any other available merchandise. If a consumer is unable to return their Heartwarming Hugs Bear to a local store, they can visit www.buildabear.com/recalls for more information or call Build-A-Bear to receive a free return shipping label to return the recalled bear and to receive a refund check in the form of original payment or in the form of a digital gift card to use on the firm's website.
Original recall notice: CPSC (US) →
Common questions
Is this toy recalled?
Yes. This toy was recalled on April 30, 2026 by CPSC (US). Reported hazard: The zipper slider on the side pouch can detach, posing a risk of serious injury or death from choking hazard to children.
What should I do if I have this toy?
Consumers should immediately stop using the recalled Heartwarming Hugs Bear and return it to a local Build-A-Bear Workshop store to receive a refund in the form of original payment or a gift card for the original purchase price redeemable toward any available Make-Your-Own furry friend and any other available merchandise. If a consumer is unable to return their Heartwarming Hugs Bear to a local store, they can visit www.buildabear.com/recalls for more information or call Build-A-Bear to receive a free return shipping label to return the recalled bear and to receive a refund check in the form of original payment or in the form of a digital gift card to use on the firm's website.
Where can I read the official recall notice?
The original notice is published by CPSC (US) — linked directly from this page.
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