Recall · CPSC (US)
Children's Pajama Sets Recalled Due to Violation of Federal Flammability Standards and Burn Hazard; Manufactured by Selfie Craft Company
Yes. Last Word Apparel LTD dba Selfie Craft Company, of United Kingdom's clothing item was recalled on January 19, 2023 by CPSC (US). Reported hazard: The children's pajama sets fail to meet flammability standards for children's sleepwear, posing a risk of burn injuries to children. What to do: Consumers should immediately take the recalled pajama sets away from children, stop using them and contact the Selfie Craft Company. Consumers are to destroy the recalled pajama sets by cutting them in half vertically and submitting a photo of the destroyed pajama set to Selfie Craft Company for a full refund. Selfie Craft Company is contacting all known purchasers directly.
Data updated July 28, 2026 · Source: official CPSC (US) recall data, checked every 30 minutes
What was recalled
This recall involves Selfie Craft Company children's pajamas. The pajama sets are a two-piece long-sleeve shirt and pant pajama, made of 95% polyester and 5% elasthane with ribbed cuffed wrists and ankles. The pajamas were sold for ages 3 through 12 and in 26 designs: Birthday Boy, Birthday Boy (The Tot Exclusive), Birthday Girl, Birthday Girl (The Tot Exclusive), Cutesy Christmas, Dinosaur, Easter (The Tot Exclusive), Funny Bunny, Halloween (The Tot Exclusive), Hanukkah (The Tot Exclusive), Hanukkah, Happy Holidays, Ice Kream Kitty, Kawaii, Let It Snow, Mermaid, Positivity Powers, Princess, Reindeer, Sleeping Sloth, Space Adventures, Superhero Comic, Trick Or Treat, Unicorn, Valentine's Day and Yule-Icorn. The long-sleeve top has a black label located on the left side hem with "Selfie Craft Co," the pajama's size, material content, washing instructions, keep away from fire, batch number and either "Made in UK" or "Made in Bangladesh." The pajamas were sold with seven permanent fabric pens inside a cardboard container with the label "Colour In Creative Craft Kit, Crafty Fun, British Design With Love."
The hazard
CPSC (US) flagged this Last Word Apparel LTD dba Selfie Craft Company, of United Kingdom clothing item for the following risk:
The children's pajama sets fail to meet flammability standards for children's sleepwear, posing a risk of burn injuries to children.
What to do
If you own a Last Word Apparel LTD dba Selfie Craft Company, of United Kingdom clothing item, here is the remedy CPSC (US) lists:
Consumers should immediately take the recalled pajama sets away from children, stop using them and contact the Selfie Craft Company. Consumers are to destroy the recalled pajama sets by cutting them in half vertically and submitting a photo of the destroyed pajama set to Selfie Craft Company for a full refund. Selfie Craft Company is contacting all known purchasers directly.
Original recall notice: CPSC (US) →
Common questions
Is the Last Word Apparel LTD dba Selfie Craft Company, of United Kingdom clothing item recalled?
Yes. Last Word Apparel LTD dba Selfie Craft Company, of United Kingdom's clothing item was recalled on January 19, 2023 by CPSC (US). Reported hazard: The children's pajama sets fail to meet flammability standards for children's sleepwear, posing a risk of burn injuries to children.
What should I do if I have this clothing item?
Consumers should immediately take the recalled pajama sets away from children, stop using them and contact the Selfie Craft Company. Consumers are to destroy the recalled pajama sets by cutting them in half vertically and submitting a photo of the destroyed pajama set to Selfie Craft Company for a full refund. Selfie Craft Company is contacting all known purchasers directly.
Where can I read the official recall notice?
The original notice is published by CPSC (US) — linked directly from this page.
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