Recall · CPSC (US)
Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard
Yes. This product was recalled on September 21, 2023 by CPSC (US). Reported hazard: The plastic binding rings can detach from the books, posing a choking hazard to young children. What to do: Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.
Data updated November 9, 2026 · Source: official CPSC (US) recall data, checked daily
What was recalled
This recall involves seven board books under the Rainbow Road Series Board Books. The books are children's board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book's right hand corner on the back above the bar code. Book Title ISBN Animal Counting 9781803374802 Dinosaur's First Words 9781803374932 and 9781803372211 Old MacDonald Had a Farm 9781803376790 and 9781803373355 Rainbow Road Book Box 9781803376288 There Was an Old Lady Who Swallowed a Fly 9781803372945 and 9781803371580 Things that Go! 9781803374826 Unicorn's Colors 9781803374789 and 9781803376622 Where's My Bottom? 9781803372723 and 9781803376738
The hazard
CPSC (US) flagged this product for the following risk:
The plastic binding rings can detach from the books, posing a choking hazard to young children.
What to do
If you own this product, here is the remedy CPSC (US) lists:
Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.
Original recall notice: CPSC (US) →
Common questions
Is this product recalled?
Yes. This product was recalled on September 21, 2023 by CPSC (US). Reported hazard: The plastic binding rings can detach from the books, posing a choking hazard to young children.
What should I do if I have this product?
Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.
Where can I read the official recall notice?
The original notice is published by CPSC (US) — linked directly from this page.
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